At latest when we see people walking by in unfavorably tight tights, combining stripes with check or chosing to wear socks in sandals (although this one is can meanwhile be regarded as trend), we are all reminded that fashion lies in the eye of the beholder.

And although we always tend to compare other people’s taste with our own or judge their style according to what we consider to look good, this individuality is what fashion is about!  One of the best exaples for this, is a project that Laura has recently started with her AMD Akademie Mode & Design students here in Munich: They were asked to create some styles that correspond to the Bean Store’s identity – some kind of lookbook, so to say. We love the outcome and can’t wait to finally present you our new BEAN STORE lookbook the upcoming days as well… let’s see which different approaches to the BEAN fashion either one tried to capture!

But first we proudly present: THE BEAN LOOK styled by MM17.