We always knew it has BEAN a good choice…
2017 is going to be green. Green like kale bowls, Matcha tea latte (is this the new soy cappuccino?) or cute avocado emojis. But this color is not about current food hypes that haunt us on instagram – it’s more about the society’s yearing for return, for nature and for hope. And while some of us will probably always struggle with the question of our favourite color, Pantone chose „Greenery“ to be the trend color of the year ahead. But what Pantone has only recently noticed to be the best of all colors, we BEANS knew all along: There’s nothing better than green (except for copper maybe…)! Our lives are gaining more and more speed and somewhere between the stories we tell on social media and every-day life problems, we started diverging from ourselves and from what really matters. Therefore, we love „Greenery“ and want to make it a part of our closet – maybe with our bomber jacket by Closed (okay, it’s rather dark green, but it counts anyways..) or our new Maska sweater? Those who are rather hesistant with strong colors may start with a green nail lacquer by OZN or our green pop seat for their homes… It’s up to you!
It’s time to make the favorite BEAN color „green“ a statement!